mazeneid76's CV
mazeneid76
Wealth Management | Affluent Segment | Retail Banking Executive
Profile summary
Strategic Wealth Management and Retail Banking Executive with 20 years shaping affluent segment outcomes, preferred banking strategy, and portfolio growth. Known for directing relationship management teams and delivering consistent portfolio expansion and customer base scaling across retail banking operations. Committed to driving operational excellence, regulatory compliance, and sustainable financial performance through targeted strategic execution.
Career highlights
Preferred Banking Strategy: Shaped the strategy and execution for the Preferred Banking segment, overseeing a team of 23 Relationship Managers managing a portfolio of 150 million.
Segment Portfolio Growth: Delivered 15% year-over-year portfolio growth through targeted acquisition strategies, relationship deepening, and portfolio optimization.
Priority Banking Management: Managed and developed a client portfolio of 280 Priority Banking customers, maintaining balances exceeding 50,000 for each account.
Branch Deposit Expansion: Contributed to the expansion of the branch deposit portfolio by 15% through the promotion of tailored banking products and client engagement.
Key skills
Professional experience
Shaped segment strategy and execution for Preferred Banking, overseeing a team of 23 Relationship Managers managing a portfolio of 150 million. Directed the Branch Banking Administrative Support Unit, providing operational and administrative coordination across 53 branches in the retail network.
- Delivered 15% year-over-year portfolio growth through targeted acquisition strategies, relationship deepening, and portfolio optimization.
- Increased segment profitability by 12% through strategic portfolio management and customer-centric initiatives.
- Expanded the affluent customer base to more than 13,000 clients by developing and executing segment growth strategies.
- Supervised the resolution of audit observations and risk findings, ensuring timely closure of compliance matters and addressing Central Bank of Kuwait regulatory complaints.
- Evaluated branch sales performance indicators, introducing corrective strategies and targeted coaching programs to improve productivity among underperforming teams.
Reported to the head of operations while directing process improvement initiatives across internal bank systems. Oversaw operational workflows to refine customer-facing procedures including branch queuing and card delivery.
- Conducted operational analyses to locate process gaps, write project requirements, and establish success metrics.
- Established success metrics to support project execution within internal workflows.
Reported to the head of retail banking while overseeing daily service delivery and financial advisory workflows for high-net-worth accounts.
- Managed and developed a client portfolio of 280 Priority Banking customers, maintaining balances exceeding 50,000 for each account.
- Diversified the portfolio by 25% through strategic introduction of curated investment products designed to match individual risk profiles.
- Identified cross-selling opportunities and introduced tailored banking and investment solutions aligned with financial goals.
Reported directly to branch leadership while overseeing a portfolio development function, guiding client relations strategies and customer service standards to align with corporate financial targets.
- Expanded the branch deposit portfolio by 15 percent through the promotion of tailored banking products and client engagement.
- Achieved over 100 percent of assigned goals by consistently surpassing branch sales targets through relationship management and cross-selling.
- Improved customer satisfaction levels by 15% through tailored banking products and responsive client support.
- Achieved over 100% of performance objectives by consistently surpassing assigned branch sales targets.
Education
Management & Marketing | Certificates & Courses
- Data-Driven Prospecting for Business Development – LinkedIn
- AI for Everyone, Master the Basics – edX
- Islamic Banking Transformation – Kuwait Institute of Banking Studies (KIBS)
- Leadership – Coursera
- Certification in sustainability in Islamic Finance – General Council Islamic Banks & Financial Institutions (CIBAFI)
- Gen AI for Business Leaders – Coursera
- Generative AI for Executives and Business Leaders – IBM
- Stepping Up: Preparing Yourself for Leadership – Coursera
- Project Management Professional (PMP) – EDARA Group
- Fundamentals of Financial Services – The Chartered Institute for Securities & Investment (CISI)
Languages
Arabic · Native
English · Native